Myrthe van Kan

Eigen Wijs

Eigen Wijs is a feminist movement I created as part of my graduation project! It brings together design and activism to connect feminists and inspire them to find new, creative, and fun ways to tackle gender inequality.

Eigen Wijs explores the power of small, everyday actions and how they can make a difference in the world around us. Through acts of microfeminism and the activist tools I designed, the movement encourages people to recognise the subtle yet powerful ways social expectations and norms shape women’s lives, and to challenge them in their own way.

I’ve brought these tools, along with information and practical tips, together in a series of small booklets called zines. They’re designed to help you become Eigen Wijs in your own way, one small action at a time.

Ready to become Eigen Wijs? Explore the zines below, find the one that speaks to you, and most importantly, have fun!

Download the zines here!

Cover of the Eigen Wijs Gids: a blue front with playful pink, green and orange figures

Eigen Wijs Gids

This double-sided guide helps you navigate frustrating situations and interactions, whether they involve people close to you or those a bit more distant from you.

DownloadGids
Cover of the Eigen Wijs Manifest: a pink front with orange and blue figures

Eigen Wijs Manifest

Discover and share Eigen Wijs’ mission and approach to tackling gender inequality. This guide also helps you become a microfeminist and has a fun board game on the back!

DownloadManifest
Cover of the Eigen Wijs Neurospicy guide: a red front with a white chilli pepper illustration

Eigen Wijs Neurospicy

Created specifically for women with ADHD, this guide offers support and practical tools for navigating unwanted situations and negative interactions related to their diagnosis.

DownloadNeurospicy

Interested in more?

Visit and follow the Instagram page!

@eigen_wijs_feminisme